Caitlin Burns
Design Specialist
Summary
I am a multidisciplinary designer with 10+ years in the design industry, starting in print, and finding my passion in the digital sphere. I specialize in working with strong brands and fellow creative professionals to foster high-performing teams, and create engaging, informative, growth-oriented visual experiences.
Experience
UX Designer
Royal Caribbean Cruise Lines
11-2024-05/2025
In an intense, time-crunched effort, our group of cross-team talents, consisting of copywriters, media analysts, and our talented team of UX/UI and Visual Designers, revamped the entire Royal Caribbean and Celebrity Cruise Line websites and marketing materials.
The majority of the design teams work was highly optimized for efficient delivery, with our combined expertise in the software, as well as our collective finger on the pulse of emerging tools used for expediting processes, and ensuring brand adherence across all breakpoints.
I, myself, worked closely with developers when handing off our mockups, due to my existing skill in programming. I communicated in a direct and succinct manner with the dev team to ensure very few rounds of edits.
Visual Designer
Meta
08-2023-10/2024
Worked closely with a wide variety of product and marketing specialists to create enticing, informative, and on-brand visual components for internal and external facing campaigns. Our goal as a design team was to foster the stewardship of the globally recognized brand that Meta has curated.
Provided detailed feedback to project team members advising best creative approaches, with a focus on meeting deadlines and established brand standards. Cross-department collaboration was a key element in our successful campaign launches.
Quickly learned details of highly complex Meta products, translating takeaways in a digestible, educational, visually pleasing formats.
My personal strength was creating systems and libraries within the design programs we most frequently utilized. (Figma, Photoshop, and most other Adobe Creative Suite applications.)
Senior Design Specialist
The Hartford
01/2023-06/2023
Remotely collaborating with extensive team of writers and financial professionals to create rich and educational media assets to support the web content and social media departments. Together, content created includes web animations, infographics, landing pages, visual research, and UI projects.
Above all, we valued educating our customers and creating excitement about financial empowerment.
Lead Designer
Ready State
02/2018-10/2022
Creative work produced, such as social media static and video ads, web display ads, landing pages, and other sites, consistently drew impressions and was regularly highly successful in converting customers and recruits.
Worked closely with a wide array of internal and external teams, creative and beyond. Primary clients included Yahoo!, Lyft, and Instacart, with occasional assistance given to teams for Markforged, Snowflake, Google, Ad Council, and more.
Consistently enhanced company-wide design workflows, while mentoring other junior creatives in said processes. Rapidly increased volume of asset production and delivery.
Addressed complex design edit requests with creativity and sensitivity. Enthusiastically lead internal design critique sessions, and other team-building meetings.
Design Consultant
Burns Media Laboratory
04/2014-02/2018
Provided omnimedia design solutions for clients large and small.
Skills utilized:
Visual Content Design (Photoshop, InDesign, Illustrator, After Effects, and more)
Web Development (Wordpress, and other contemporary CMS platforms, custom HTML, CSS, and PHP)
Business Consultation Services (Digital advertising strategies, process solutions, client diplomacy)
Select clients: Bunker NY, Voyage Media, On Ideas, Dr. Chloe, Photos From The Air, eNox Media, Giphy, NBC Universal, Suncoast Credit Union, Sanderling Waldorf School, Studio 630
Associate Art Director
Sarasota Magazine (Sagacity Media)
02/2013-04/2014
Production of print-ready assets for luxury lifestyle magazine. Articles, advertisements, and "advertorials".
Collaboration with writers, sales representatives, and creative directors.
Education
BFA in Graphic Design
minor in Art History (Magna Cum Laude)
University of South Florida, St. Petersburg, FL
2012
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© Caitlin Burns 2023