Caitlin Burns
Art Director and Creative Technologist with experience working for early-stage startups, advertising agencies, and fintech companies.
Currently Senior Design Specialist at The Hartford.
Caitlin Burns
Art Director and Creative Technologist with experience working for early-stage startups, advertising agencies, and fintech companies.
Currently Senior Design Specialist at The Hartford.
Caitlin Burns
Art Director and Creative Technologist with experience working for early-stage startups, advertising agencies, and fintech companies.
Currently Senior Design Specialist at The Hartford.
Recent Work
Recent Work
Recent Work
Yahoo! Small Business
Lead designer on the Yahoo! Small Business account at Ready State.
As the lead designer for the YSB account, I collaborated closely with project managers internally, and the product managers on the client side. Upon joining the team, I worked with the existing brand voice and look, and elevated it to be more visually dynamic, We regularly delivered display ads, social media ads, website assets, and UI projects.
Yahoo! Small Business
Lead designer on the Yahoo! Small Business account at Ready State.
As the lead designer for the YSB account, I collaborated closely with project managers internally, and the product managers on the client side. Upon joining the team, I worked with the existing brand voice and look, and elevated it to be more visually dynamic, We regularly delivered display ads, social media ads, website assets, and UI projects.
Yahoo! Small Business
Lead designer on the Yahoo! Small Business account at Ready State.
As the lead designer for the YSB account, I collaborated closely with project managers internally, and the product managers on the client side. Upon joining the team, I worked with the existing brand voice and look, and elevated it to be more visually dynamic, We regularly delivered display ads, social media ads, website assets, and UI projects.
Instacart
Lead designer on the Instacart account at Ready State.
Being the lead designer on the Instacart account was an incredible experience. We collaborated closely with the Instacart marketing team, as well as a third-party media buyer who provided us with valuable insights about ad performance. During the middle of our contract, Instacart went through a major rebrand, which meant we had to very swiftly creatively pivot to match the new brand. Due to the sudden new direction, there were very few creative assets to work off of, and I enjoyed the challenge and opportunity to contributing to the new voice of the company.
Instacart
Lead designer on the Instacart account at Ready State.
Being the lead designer on the Instacart account was an incredible experience. We collaborated closely with the Instacart marketing team, as well as a third-party media buyer who provided us with valuable insights about ad performance. During the middle of our contract, Instacart went through a major rebrand, which meant we had to very swiftly creatively pivot to match the new brand. Due to the sudden new direction, there were very few creative assets to work off of, and I enjoyed the challenge and opportunity to contributing to the new voice of the company.
Instacart
Lead designer on the Instacart account at Ready State.
Being the lead designer on the Instacart account was an incredible experience. We collaborated closely with the Instacart marketing team, as well as a third-party media buyer who provided us with valuable insights about ad performance. During the middle of our contract, Instacart went through a major rebrand, which meant we had to very swiftly creatively pivot to match the new brand. Due to the sudden new direction, there were very few creative assets to work off of, and I enjoyed the challenge and opportunity to contributing to the new voice of the company.
Lyft
Lead designer on the Lyft account during the pandemic at Ready State.
I began as the lead designer for the Lyft account just prior to the COVID-19 pandemic. It was such a unique experience, ideating and strategizing advertising content during such a confusing time. There were many rapid shifts in direction, changes in Lyft policy (i.e. no images of drivers without masks) — we had to get very creative. We relied heavily on motion graphics and illustration. Additionally, I utilized a new process which automated the coupon codes and associated copy for large batches of ads.
Lyft
Lead designer on the Lyft account during the pandemic at Ready State.
I began as the lead designer for the Lyft account just prior to the COVID-19 pandemic. It was such a unique experience, ideating and strategizing advertising content during such a confusing time. There were many rapid shifts in direction, changes in Lyft policy (i.e. no images of drivers without masks) — we had to get very creative. We relied heavily on motion graphics and illustration. Additionally, I utilized a new process which automated the coupon codes and associated copy for large batches of ads.
Lyft
Lead designer on the Lyft account during the pandemic at Ready State.
I began as the lead designer for the Lyft account just prior to the COVID-19 pandemic. It was such a unique experience, ideating and strategizing advertising content during such a confusing time. There were many rapid shifts in direction, changes in Lyft policy (i.e. no images of drivers without masks) — we had to get very creative. We relied heavily on motion graphics and illustration. Additionally, I utilized a new process which automated the coupon codes and associated copy for large batches of ads.
Publix Employees Federal Credit Union
Senior Product Designer and Development Team Liaison.
Having many connections within the credit union industry of Florida, due to being a teller during college, I have a lot of knowledge about financial technology, and customer-facing UI strategies. I collaborated closely with the development team and product managers for the launch of PEFCU's new online banking systems. Using Figma, we created a design system and working prototype and were able to hit all deadlines with ease.
Publix Employees Federal Credit Union
Senior Product Designer and Development Team Liaison.
Having many connections within the credit union industry of Florida, due to being a teller during college, I have a lot of knowledge about financial technology, and customer-facing UI strategies. I collaborated closely with the development team and product managers for the launch of PEFCU's new online banking systems. Using Figma, we created a design system and working prototype and were able to hit all deadlines with ease.
Publix Employees Federal Credit Union
Senior Product Designer and Development Team Liaison.
Having many connections within the credit union industry of Florida, due to being a teller during college, I have a lot of knowledge about financial technology, and customer-facing UI strategies. I collaborated closely with the development team and product managers for the launch of PEFCU's new online banking systems. Using Figma, we created a design system and working prototype and were able to hit all deadlines with ease.
Ad Council
Lead for Design Technology on the Ad Council account at Ready State.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a process where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a system where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
Ad Council
Lead for Design Technology on the Ad Council account at Ready State.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a process where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a system where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
Ad Council
Lead for Design Technology on the Ad Council account at Ready State.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a process where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
During the COVID-19 pandemic, we worked closely with the Ad Council to connect with the AAPI community. There was a lack of information about the vaccine available to speakers of Asian languages, and in order to reach them, we created a system where we could batch produce informational ads about the vaccine in 4 different languages, automatically. We used a similar system to create informational flyers. As a lover of typography and alphabets, and an advocate for the AAPI community, this was such an interesting and treasured project.
Misc.
Various freelance assignments.
Misc.
Various freelance assignments.
Misc.
Various freelance assignments.
Open Table.
Production Design the Open Table account at Ready State.
Open Table.
Production Design the Open Table account at Ready State.
Open Table.
Production Design the Open Table account at Ready State.
Markforged
Production Design the Markforged account at Ready State.
Markforged
Production Design the Markforged account at Ready State.
Markforged
Production Design the Markforged account at Ready State.
Google Chromebook
Production Design the Google account at Ready State.
Google Chromebook
Production Design the Google account at Ready State.
Google Chromebook
Production Design the Google account at Ready State.
© Caitlin Burns 2023